Showing posts with label English. Show all posts
Showing posts with label English. Show all posts

Saturday, June 18, 2016

EXACTING


Excessive use of the word, "exact," has watered down its meaning to near nothing.

They're looking for the (exact) cause of the fire.
They don't know the (exact) location of the bank robber.
Who do you think you are, exactly?!

Removing the unnecessary descriptors allows each sentence to stand on its own.

Same with a long list of embellishments the "news media" use to startle, unnerve, and rattle viewers and listeners, including:

devastating
deadly
massive
tragic

Consultants infected broadcast journalism many decades ago.  TV and radio stations hired these guys to recommend ways to improve ratings.  Based on those recommendations, management commanded reporters, editors, and writers to "Be more urgent!"  Make it sound exciting, they said.  And, oh, yeah, give the news department a sexy name:

"Eyewitness News"
"News Now"
"Action News"

Fox News caught on with very attractive anchors in short skirts.  High heels, shapely legs and exposed thighs racked up the ratings.  Hoo, boy!  Gimme that Fox News Alert!

CNN, which earned its reputation on breaking news, now overpaints everything.  The "Breaking News" banner never goes away, rendering the term meaningless.

English is a wonderful language.  She is also a moody, demanding mistress.  But play by her rules and treat her with respect, and she will shower you with clarity, verve and beauty

Sunday, April 24, 2011

FEWER LESSES

Being a grammar freak has its good points and its bad points. Good is appreciating the talent and skill it takes to write well. Bad is reading (or hearing) bad grammar.

What has my dander up these days is the misuse of "less." I hear it everywhere:

"Less dollars!"

It's like fingernails on a blackboard, and it seems to have grown exponentially in the past decade.

Even "The New York Times" blogged about it last month.

Being a simple man, I see two possible explanations for the problem: either teachers are not teaching the difference between "less" and "fewer," or students are not learning it.

The former is unlikely; the latter is very likely.

"Fewer," the rule says, "applies to things that are countable."

Therefore, it's fewer dollars and less money.

Fewer gallons. Less water.

So, please -- fewer lesses!

I feel better now...